We’ll have 17 sessions over the course of two days — from speakers and panels, to birds of a feather campfire sessions, to one-on-one meetings with Vendini experts. There will also be a hands-on Learning Lab and product demos where you can explore features and functionality of our solutions, guided by Vendini experts.

We’ll also be throwing a big bash Monday night. We can’t wait to show you the best of Music City!


We're still finalizing the schedule, but the topics below will give you a bit of a sneak peak about what's coming down the pipeline.

Ticketing & Box Office Operations

Community Partnership Strategies

Audience Engagement Techniques

Development Strategy

Marketing Trends & Best Practices

Reporting, Measurement & Optimization

Tools & Technology

2017 Schedule

There are morning and afternoon breaks on both days. Please feel free to use this time as you wish; rest your feet at a campfire, head over to the Learning Lab for product updates and walk-throughs or have a one-on-one with a Vendini customer support specialist during these times.
July 31, 2017
August 01, 2017
8:00 am – 9:00 am

Registration & Breakfast

Vision & Roadmap

The Vendini leadership team welcomes everyone as we kick off Camp Vendini. We’ll share updates about the company, provide a sneak peek at our new products roadmap and get you...
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Camp Vendini 2017 speaker Mark Tacchi
Mark Tacchi
Camp Vendini 2017 speaker Robby Black
Robby Black

Nashville: Honoring the Past and Looking to the Future

Nashville has an incredibly rich history when it comes to the entertainment business, and nobody knows it better than Bill DeMain. Learn the fascinating story of how Nashville became Music...
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Camp Vendini 2017 speaker Bill DeMain
Bill DeMain
10:15 am – 10:30 am

Morning Break

2017 Birds of a Feather

Spend some quality time around the campfire with peers from your industry. We’ll break into groups based on organization type so you can connect with other campers to discuss topics...
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12:30 pm – 1:30 pm


Is Your Website Helping or Hurting Your Business?

Your website is more important than you realize. If it isn’t mobile-friendly, it could be costing you money. Find out what’s really at stake when it comes to your web...
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Camp Vendini 2017 speaker Kathryn Hunt
Kathryn Hunt

Vendini Masterclass: 5 Killer Tips and Tricks

If you’re ready to become a Vendini power user, this is one session you don’t want to miss. As Vendini’s Training Manager, Betsy Holbrook knows the ins and outs of...
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Camp Vendini 2017 speaker Betsy Holbrook
Betsy Holbrook

Making Money Beyond Ticket Sales

If your only sources of revenue are from ticket sales and donations, you’re leaving money on the table. Learn how other live event organizations are finding new and creative ways...
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Camp Vendini 2017 speaker Keith Goldberg
Keith Goldberg

Product Session: Box Office Sales

This session is ideal for Vendini members who want to share ideas and ask questions about box office point-of-sales systems. During this Vendini product session you’ll learn what Vendini is...
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2:30 pm – 3:00 pm

Afternoon Break

Pay It Forward: Cultivating Community & Developing Talent

More than any other industry, the live entertainment business relies on the support of a thriving, vibrant artistic community for its success. Learn how industry veterans in the worlds of...
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Camp Vendini 2017 speaker Andrew Dorfman
Andrew Dorfman
Camp Vendini 2017 speaker Anthony Gordon
Anthony Gordon
Camp Vendini 2017 speaker Reggie Law
Reggie Law
Camp Vendini 2017 speaker Chuck Wentworth
Chuck Wentworth

The Power of “Yes, and…”

“Yes, and…” is more than just an improv technique used by performers on stage. It’s also a great tool for fostering teamwork, solving problems and even understanding how to improve...
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Camp Vendini 2017 speaker Chet Harding
Chet Harding

Product Session: Email Marketing

Email Marketing is one of the most frequently used components of the Vendini system. In this session Vendini members will see how we’ve made it easier take action on campaign...
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Camp Vendini Bash: Party at Jack Daniel’s!

After a full day of learning, it’s time to kick up our heels and party! Join us at Jack Daniel’s at Gaylord Opryland (located right downstairs from Camp Vendini) and...
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8:00 am – 9:00 am

Registration & Breakfast

Cultivating Culture in your Organization

You deliver exceptional experiences to your audience, but have you given the same consideration to your team? Vendini’s Chief People Officer, Susan Hollingshead shares strategies for how to invest in...
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Camp Vendini 2017 speaker Susan Hollingshead
Susan Hollingshead

Managing Your Online Reputation in a Digital World

Social media and online review sites like Yelp and TripAdvisor have dramatically changed the way the public discovers, researches and talks about your organization and events. Learn how to use...
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Camp Vendini 2017 speaker Jan Puckett Morrison
Jan Puckett Morrison
Camp Vendini 2017 speaker Julie Richter
Julie Richter

Event Logistics: What You Don’t Know Can Hurt You

A negative experience at your event can ruin the entire day for your audience. Learn simple ways logistics can improve the fan experience before, during and after your event. We’ll...
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Camp Vendini 2017 speaker Karen Shostak
Karen Shostak
10:15 am – 10:30 am

Morning Break

Product Session: Event Management

Managing your events and analyzing sales is key to running a successful business. Vendini members, come learn more about changes to Vendini Event Manager and gain insight into how the...
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Bluebird Cafe: Managing Success & Building Community

The TV series “Nashville” has featured the Bluebird Cafe for five seasons, but the venerable, 90-seat venue has been a jewel in Music City since it opened in 1982. Learn...
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Camp Vendini 2017 speaker Rob van Disseldorp
Rob van Disseldorp
Camp Vendini 2017 speaker Jaime Scorby
Jaime Scorby

Blackbird Studio & Academy: Investing in the Future of Music

Renowned audio engineer John McBride and his wife, country superstar Martina McBride, opened Nashville’s finest recording studio in 2002. Since then, scores of Grammy-winning artists have recorded there. In 2013,...
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Camp Vendini 2017 speaker John McBride
John McBride

Managing a Volunteer & Temporary Workforce

Volunteers and seasonal staff aren’t just free or temporary help. They’re ambassadors for your event. Learn strategies for attracting the best volunteers and seasonal staff and how to train them...
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Camp Vendini 2017 speaker Patrick Harris
Patrick Harris
Camp Vendini 2017 speaker Nicholas Vincent
Nicholas Vincent
12:30 pm – 1:30 pm


Entertainment PR: Engaging Press and Influencers

PR Maven Julie Richter leads a panel about public relations best practices for live entertainment venues. Learn how to effectively work with various types of journalists, pitch your venue and...
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Camp Vendini 2017 speaker Amy Stumphl
Amy Stumpfl
Camp Vendini 2017 speaker Julie Richter
Julie Richter

Data: Your Secret Weapon for Selling out Shows

Formerly the Director of CRM, Ticketing and Membership at House of Blues, Mark Meyerson used data to grow HOB into an internationally recognized franchise. He’ll share the secrets behind how...
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Camp Vendini 2017 speaker Mark Meyerson
Mark Meyerson

Fix Your Finances

Live event organizations face unique financial challenges. As Vendini’s CFO, Mike Farrow has a perspective on these challenges that he’s gained from working with hundreds of different for profit and...
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Camp Vendini 2017 speaker Mike Farrow
Mike Farrow
2:30 pm – 3:00 pm

Afternoon Break

Product Session: The Purchase Experience

Finding an event online is a good start, but a delightful purchase experience makes all the difference in cultivating a positive brand experience for your patrons and fans. In this...
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Break Old Ways of Thinking to Create New Opportunities

The Minerva Schools have re-imagined the university experience. Every semester, students travel to different locations, engaging in immersive programs designed to apply formal classroom learning to relevant projects all around...
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Camp Vendini 2017 speaker Robin Goldberg
Robin Goldberg

Check Out the 2017 Speakers

Check Out Last Year's Schedule