Data: Your Secret Weapon for Selling out Shows

Formerly the Director of CRM, Ticketing and Membership at House of Blues, Mark Meyerson used data to grow HOB into an internationally recognized franchise. He’ll share the secrets behind how the most successful promoters are using fan data to market their shows more effectively—and at a lower cost—than ever before.
01 Aug 2017
2:15 pm – 3:00 pm
Magnolia Ballroom

Data: Your Secret Weapon for Selling out Shows

Formerly the Director of CRM, Ticketing and Membership at House of Blues, Mark Meyerson used data to grow HOB into an internationally recognized franchise. He’ll share the secrets behind how the most successful promoters are using fan data to market their shows more effectively—and at a lower cost—than ever before.