The Evolution of a Patron: Summer Fling to Long Term Relationship

Our patrons are our lifeline and inspiration. Without them we wouldn’t exist. How can we forge long lasting relationships and lay the groundwork for success today and in the future?
Vendini Member Conference speaker Elizabeth Santanta
08 Aug 2016
1:20 pm – 2:05 pm
Banking Hall

The Evolution of a Patron: Summer Fling to Long Term Relationship

Our patrons are our lifeline and inspiration. Without them we wouldn’t exist. How can we forge long lasting relationships and lay the groundwork for success today and in the future?

Like a new friendship or romance, a meaningful relationship with your audience doesn’t blossom overnight. In this session, we’ll explore the evolution of patrons and fans and how this process applies to your organization or venue. We’ll discuss actions you can take to foster engagement, evangelism, fundraising and leadership. Regardless of whether you’re encountering a first time buyer, a season pass holder or a longtime supporter, you can learn how to earn and leverage their loyalty – no matter where they are in the process.

Attendees will learn:

  • How to build meaningful relationships with patrons
  • Simple ways to turn loyal patrons into brand advocates
  • How to track patron interactions and improve engagement