Keynote: The Neuroscience of Memorable Events

08 Aug 2016
9:45 am – 10:30 am
Banking Hall

Keynote: The Neuroscience of Memorable Events

The best event is a memorable event. But what makes something memorable? In this session we’ll look to the field of neuroscience to teach us what our audiences’ brains need to retain memorable live event experiences. We’ll discuss how the brain processes information and makes decisions, and tie this back to ways you can curate, create and deliver unforgettable event experiences that will move your audience and leave them wanting more.

Attendees will learn:

  • How the brain processes information and makes decisions
  • The principles of neuroscience that determine what makes an event memorable
  • What you can do to ensure your audience remembers your events