Seth set his sights on the music industry in 1989 while managing a band and waiting tables. Inspired by a customer’s conversation about making concert passes, he worked his way into the credential business and hasn’t looked back. Seth has contributed many concepts to the industry, including die cut laminates and digital printing on holographic foil paper. His clients include the San Francisco Giants, Baltimore Ravens, Daytona 500, and Guns N’ Roses. Working with his wife and business partner, Alma, Seth integrated technology into passes to work with the software developed by Access Event Solutions to manage event credentialing.